Lids, an official sports gear retailer, will be joining Atlantic Station’s retail lineup in September, the mixed-use development Tuesday announced in a press release.
Located at 264 19th St. NW, Lids will offer officially licensed and branded headwear of collegiate teams, major professional sports teams and other specialty fashion items.
“Atlantic Station is a hub for sports fans with its close proximity to Mercedes-Benz Stadium and State Farm Arena, plus the Overtime Elite arena right at our doorstep,” Phil Purdom, director of Southeast retail real estate for Hines, said in the release. “The combination of enthusiasm from our guests for Atlanta sports and streetwear coupled with Atlantic Station’s offerings, makes Lids a natural fit for fans to easily shop for a new hat or jersey before heading to a game.”
The Atlantic Station store front is set to open Friday, September 2, just in time for the 2022 football season. Fans can shop for team jerseys, hats, accessories and collectibles, and customize their gear from hundreds of graphics, fonts and templates. The Indianapolis-based company has more than 1,200 locations nationwide, the release notes.
“Atlantic Station is an ideal location for Lids with its fashion-forward and trendy customers and convenient intown location,” Britten Maughan, President of Lids, said. “Lids has had proven success in areas with high demand and foot traffic, and we can’t wait to see Atlanta sports fans donning their favorite player’s hat and jersey from Lids soon.”
Lids is the latest retailer to join Atlantic Station’s list of athletic specialty stores, including Athleta, Nike Unite, The Athlete’s Foot and the Atlanta Falcons & Atlanta United Team Store. With additional tenants still to be announced, Atlantic Station plans to celebrate the openings of international retailer YOYOSO and Museum of Illusions later this year.