Apple’s New Two-Story Buckhead Store Opens Nov. 20

Visit the retailer in its glassy relocated Lenox Square space by appointment
Apple Lenox Square Opening Nov. 20
Rendering: Official
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Apple is opening its shiny-new Lenox Square storefront on Friday, November 20, just in time for the company’s fall product releases — which includes the iPhone 12 — and ahead of Black Friday. Apple quietly announced the opening on a landing page for the Buckhead location with a simple message. “An inspired move,” the website states, referring to Apple’s relocation within the mall. “Come see us at our new location on November 20 at 11:00 a.m.”

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Apple isn’t a stranger to Lenox Square. The company has been a tenant since May 2002, having debuted as the first Georgia location for the tech giant. It was remodeled in 2007 and will now offer two floors in its new street-facing storefront at the mall’s entrance.

Among the new store’s features are The Forum, an area of the store with a large video wall and seating, serving as a meeting place for the local community and home for “Today at Apple.” There’s also a boardroom area on the second level and floor-to-ceiling windows. Entrances are accessible from both inside the mall and from the parking lot. Although in-store shopping has resumed for Apple in Georgia, shopping “sessions” must be reserved.

Apple in early-2019 filed plans for its new Buckhead store after rumors surfaced that the company would relocate within Lenox Square. Construction was estimated at roughly $8 million per a building permit application at the time.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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13 days ago

Gonna take a lot of plywood to board those windows up.

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