Alpharetta City Center Welcomes Four New Retailers

With the addition of The Ballog, Hemline, The Pink Valise, and Southern Local, mixed-use development now has 12 open businesses.

Four more retailers are now open at Alpharetta City Center, according to a press release Monday.

The Ballog, Hemline, The Pink Valise, and Southern Local recently debuted at the mixed-use development.

With the new openings, Alpharetta City Center has 12 open businesses, about half of the development’s complete lineup, including Anna Bella Fine Lingerie, Chiringa, Citizen Soul, Kilwins Chocolate Shop, Natural Body Spa, Restaurant Holmes, Skin ReMEDI, and Vitality Bowls Superfood Café.

The remaining businesses are set to open during the upcoming weeks and months.

Here’s a rundown of the new openings:


The Ballog, a market carrying local, “socially-conscious and independent brands,” is now open at 235 Market Street, owned by Kathy Edwards and her two daughters.

It is named after the owners’ mother and grandmother, Mary Ballog.

Ballog Alpharetta City Center
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Photo: Official

Hemline, at 231 Market Street, is the second location for Owner Wanda Munger (the first is situated in Vinings.)

The brand originated in New Orleans’ Historic French Market as the brainchild of Brigitte Holthausen since 1994, offering women’s accessories, shoes, and apparel.

Hemline Alpharetta City Center
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The Pink Valise, at 315 Market Street, carries contemporary and designer-brand clothing in a broad range of sizes and prices.

“With sizes ranging from XS-3X, the Pink Valise has a little something for everyone,” Tricia Fiveash, The Pink Valise’s co-owner, said in the release.

Fiveash and her sister opened the store’s first location in Thomasville, Georgia three years ago.

Pink Valise Alpharetta City Center
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Southern Local, at 214 Market Street, retails men’s, women’s, and plus-size apparel as well as accessories, gifts, and jewelry, all with a “southern flair.”

This is the second location of Southern Local following a store in Woodstock, Georgia.

Southern Local Alpharetta City Center
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Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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