Alliance Residential Plans 500-Plus Unit Mixed-Use Project On Moreland Avenue

The latest Broadstone project by Alliance Residential in Atlanta would offer hundreds of apartments and townhomes
Broadstone Moreland Rendering
Alliance Residential's Broadstone Moreland Development | Rendering: Official

Developer Alliance Residential has plans for a 354-apartment, 188-townhome mixed-use project at the southeastern corner of Moreland and Custer Avenues, new plans filed with the city of Atlanta show.

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Plans call for the development to rise on a vacant 32-acre site that includes 1280 and 1296 Moreland Ave. and 1263 Custer Ave. It would also contain about 11,100 square feet of retail space.

The site is currently owned by an Atlanta affiliate of commercial real estate company Stream Realty Partners, according to application documents for the project.

Named Broadstone at Moreland, the project would also be the latest in a growing collection of such projects being led by the Phoenix-based developer both nationally and specifically in the Atlanta market. Alliance Residential last year acquired 12 acres for a 314-unit Broadstone Upper Westside project, and it is also the developer of such a project at the Pratt-Pullman Yard site that will include over 300 apartments.

Broadstone at Moreland would feature most of its apartments in a series of mid-rise buildings on the western half of the site, near the intersection of Moreland and Custer, with some also slated for the site’s southern portion, according to a project site plan. Its unit mix would be made up of 44 studios, 189 one-bedrooms, 121 two-bedrooms, and 76 three-bedrooms.

Just south of Custer Avenue, the eastern half of the site would hold the development’s nearly 200 townhomes as well as the retail component. The project’s townhomes would be a mix of 112 one-bedrooms and 76 three-bedrooms, with each home having its own garage.

In all, plans call for the site to hold 951 parking spaces to serve the various uses, as well as about 18,500 square feet of different landscaped areas.

The architect for the project is shown as Dynamik Design.

Alliance Residential expects to finish the entirety of the mixed-use development by January 2024, according to a Development of Regional Impact filing with the Georgia Department of Community Affairs.

Alliance Residential didn’t immediately respond to request for comment.

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Photo: Google Maps | A shot of the 32-acre project site for Broadstone at Moreland.
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Site Plan: Official
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Drawings: Official
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Drawings: Official
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Drawings: Official

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