Alliance Residential Plans 500-Plus Unit Mixed-Use Project On Moreland Avenue

The latest Broadstone project by Alliance Residential in Atlanta would offer hundreds of apartments and townhomes
Broadstone Moreland Rendering
Alliance Residential's Broadstone Moreland Development | Rendering: Official
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Developer Alliance Residential has plans for a 354-apartment, 188-townhome mixed-use project at the southeastern corner of Moreland and Custer Avenues, new plans filed with the city of Atlanta show.

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Plans call for the development to rise on a vacant 32-acre site that includes 1280 and 1296 Moreland Ave. and 1263 Custer Ave. It would also contain about 11,100 square feet of retail space.

The site is currently owned by an Atlanta affiliate of commercial real estate company Stream Realty Partners, according to application documents for the project.

Named Broadstone at Moreland, the project would also be the latest in a growing collection of such projects being led by the Phoenix-based developer both nationally and specifically in the Atlanta market. Alliance Residential last year acquired 12 acres for a 314-unit Broadstone Upper Westside project, and it is also the developer of such a project at the Pratt-Pullman Yard site that will include over 300 apartments.

Broadstone at Moreland would feature most of its apartments in a series of mid-rise buildings on the western half of the site, near the intersection of Moreland and Custer, with some also slated for the site’s southern portion, according to a project site plan. Its unit mix would be made up of 44 studios, 189 one-bedrooms, 121 two-bedrooms, and 76 three-bedrooms.

Just south of Custer Avenue, the eastern half of the site would hold the development’s nearly 200 townhomes as well as the retail component. The project’s townhomes would be a mix of 112 one-bedrooms and 76 three-bedrooms, with each home having its own garage.

In all, plans call for the site to hold 951 parking spaces to serve the various uses, as well as about 18,500 square feet of different landscaped areas.

The architect for the project is shown as Dynamik Design.

Alliance Residential expects to finish the entirety of the mixed-use development by January 2024, according to a Development of Regional Impact filing with the Georgia Department of Community Affairs.

Alliance Residential didn’t immediately respond to request for comment.

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Photo: Google Maps | A shot of the 32-acre project site for Broadstone at Moreland.
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Site Plan: Official
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Drawings: Official
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Drawings: Official
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Drawings: Official

Dean Boerner

Dean Boerner is a California-based writer previously with Bisnow and the San Francisco Business Times. He received his bachelor's degree in economics and business from Saint Mary's College of California, where he also served as the editor-in-chief of The Collegian, the school's campus newspaper. Before that, he spent two years as the publication's sports editor, and he remains a committed fan, for better or worse, of his Sacramento Kings, San Francisco Giants, and Saint Mary's Gaels.

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8 Comments

  1. Ugh!! I would’ve preferred to see a Costco there. Plus the design is pretty bland.

  2. Once again they are building high-end property in an area that was the verse and economically being pushed out with these high-end properties once again Keisha Lance bottoms is allowing this high-end property nor affordable housing and then affordable housing can be a sketchy word because some people looking for housing is one thing and affordable housing really don’t exist for people who can’t afford it they do that purposely this is sad it’s going around the city everywhere and it’s just sickening

    1. I agree with you that many affordable areas of town are rapidly gentrifying. However this project is in Dekalb County not CoA. Also this project has been rumored for that site for the past 4-5 years.

      1. I get it these high end property is going to change the.make up so many historic diverse neighbor that will lose a lot of meaning just like Fort Ward, Auburn Avenue, and so many others I am from Atlanta so i see the closure of history

      2. Actually, this property is in the City of Atlanta. Even though it’s on the Dekalb County side, the city annexed this property years ago. That’s why the developer filed their plans with the city.

        While I’m not quite sure how I feel about this massive development given the extra traffic it will create, I will NOT miss that useless Moreland plaza with that massive parking lot, and I certainly won’t miss the noise made by all the bikers. People always complain when developers come in and build in areas such as this plaza, but the plaza has been like that for decades. There was plenty of time and opportunity for that plaza to be developed into something more useful but it never happened.

        I hope that with this development, Moreland Walk, and the Halidom development, it will bring with it more retail and restaurants.

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