Adidas to replace Puma at Lenox

Sign up now to get our Daily Breaking News Alerts

Opt out at anytime

Will Adidas sport a second Lenox location or relocate their existing?

Adidas is reportedly opening a second Lenox Square Mall location.

The shoe retailer filed a permit with the city of Atlanta Wednesday for a tenant build-out in the now shuttered Puma space, which closed the same day.

Dustin Little, assistant manager for the current Adidas store at 3393 Peachtree Road, confirms the shoe retailer will replace Puma in the Macy’s wing but said the existing Adidas will remain open.

“Adidas is opening a different type of store,” Little said. “The more stores the better.”

Attiya, store manager at Diesel (adjacent to the now shuttered Puma), told What Now Atlanta on a trip to the Mall Saturday that Little’s story doesn’t fit.

“If you are in the Macy’s wing, you are going to make money,” Attiya said. “There is no way they will keep the other location open in an area of the mall that doesn’t see any foot traffic.”

Little did tell What Now Atlanta that the current Adidas is in a “bad location.”

Terrance Pope, a retail sales associate for T. Mobile located near Adidas’ new location, would prefer another tenant replace Puma all together.

“Adidas is always blaring music and we don’t need anymore noise up here,” Pope said. “I would rather Victoria’s Secret open there.”

Adidas’ corporate office was not immediately available for comment but our money’s on a relocation– where’s yours?

Adidas
3393 Peachtree Road NE
Atlanta GA, 30326

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

14 Responses

  1. I REALLY hope for a relocation! The current Adidas store is far too small and it is hidden in a quiet little corner of the mall. Perhaps the new location will be an “Adidas Sport” retailer as the current one is “Adidas Originals”. These two brands are generally never sold in the same space.

  2. Apparently no one remembers that Puma closed all but one of their U.K. stores and announced plans to close a majority of U.S. stores. You can find their merchandise at Macy’s, Dillard’s, Nordstrom, Nordstrom Rack, Bloomingdale’s, DSW, etc. I’m interested to see if they keep open their outlet in Dawsonville open. Rumor has it that MetroPark is considering relocation, but until C&B moves across the street I don’t see any open space for them. I am excited to see Lacoste move to Sony Style though, they really do need to expand.

  3. MetroPark could use a better location.

    Puma’s outlet store will probably be fine. Maybe Puma will relocate to a smaller space? The Puma store in Charlotte is pretty small, but it’s still open.

  4. Thank god Lacoste is getting a new location. The main reason I never went in their current store is that it’s about the size of my closet, very claustrophobic. Also, has a new location for Crate and Barrel been confirmed?

    1. hi mike– as soon as we know something, we’ll post an update. for details like these, both the corporation (puma) and the mall (lenox) are not willing to share information so early. our only option is scouting public documents when they’re available.

      stay tuned!

      –cjs

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Search