UPDATE (June 30, 2018): Florida-Based Blue Martini Lounge Coming to Atlanta Under Franchise Partner
Start-up health center and spa, Roc House Fitness, is opening its first location in Buckhead.
The fitness center submitted a building permit application with City of Atlanta Wednesday to renovate the former Aveda Institute space, at 3402 Piedmont Avenue, into Roc House.
Aveda relocated to Brookwood Place taking space belonging to the now-shuttered Borders.
Roc House will spend an estimated $250,000 renovating the 14,000-square-foot space.
“The name Roc is derived by the symbol associated with a wedding ring, which is a short terminology of a precious stone that is centered in the middle of the ring,” according to the fitness center’s Facebook page.
“…The Roc House Fit-Spa future members are expected to invest the same level of commitment to marriage, as they would dedicate into their health and wellness…”
Roc House will open February 7, 2013, according to a countdown on the fitness center’s website.
2 Responses
Their “Roc” analogy sounds like it was made up by a bunch of high school teenagers that got drunk one day after English lit.
Best of luck, hope their Gym is as “profound” as its name…
I was hoping this was a Jay Z company. Too bad.