Woman’s clothing retailer announces closure of Midtown location through email.
NV-U Boutique has closed their Midtown location.
The clothing retailer expanded from their “flagship” store in Grant Park location to open at 805 Peachtree Street last October.
Nikki Vigilance, owner of the clothing boutique, sent an email to patrons Wednesday afternoon announcing NV-U had closed.
The shop on Peachtree Street, between 5th and 6th, had only been open for eight months.
“With a renewed focus on our flagship store in Grant Park, the Midtown location of NV-U Boutique has been closed,” Vigilance said in an email Wednesday afternoon.
“You can still expect the same trendy, one-of-a-kind pieces you’ve grown to love from NV-U along with the upcoming addition of highly requested menswear, local designers and more specialized events.”
A visit to the location Wednesday revealed the store had been emptied and a sign posted on the entrance notifying patrons NV-U had shuttered.
NV-U isn’t the first retailer to close at the 805 development. Space Modern Furniture closed July 2010.
No information on what will replace NV-U Boutique is available at this time.
NV-U Boutique
805 Peachtree Street
Atlanta, GA 30308
15 Responses
The “Midtown Mile” has been a huge success thus far.
As wonderful as this building is it doesn’t seem to be able to keep retail tenants.
As is the case with Atlanta, unfortunately there is not enough density in that area to suppore more retail/restaurants. It’s very frustrating and sad that our “signature street” (Peachtree) has like half of the retail/restaurant space vacant.
Oh but Jonathan! If only they’d put an APPLE STORE in there! Then it’d be great!!! LOL
Mike: Not enough density in Midtown to support it but enough density in Grant Park?
Blueprint Midtown was released in 1997, so its been 15 years. Does anyone want to argue that it has not been successful? Do people not remember Midtown in the 80’s or early 90’s? During a down economy places close. Especially “boutique” places. Lets not be lazy and spare us the “lack of density… ‘omg we need more buildings and more condos and more apartments and less surface parking lots!!!!’ I am so smart why dont they just listen to me and build more!!!'” comments. Yeah, I’m sure the location in Grant Park succeeded because it has that density that midtown just cant quite achieve.
Actually 805 is a phenomenal building. Ligne Roset is a very high end brand and has been there for years. NV-U was not right for that space. They need an ice cream shop or something. As for Apple, if you don’t think an apple store would transform midtown mile you are insane or stupid.
I live in 805. It’s a magnificent building but they have done a lousy job promoting the store space. The biggest problem is the huge, disaster of a parking lot next door. Who would open up a decent store next to something that looks like the surface if the moon. If they repaved or developed that space, that part of midtown mile would blossom. In fact the large corner space where Space furniture used to be would be a great Apple Store spot. An Apple Store anywhere between 5th an 12th would be instantly transformative.
PS it’s not about density. We have enough density in terms if residents but NOT visitors. What we don’t have are signature stores that would draw a crowd. The reason an apple store would be so great us not that it would single handedly bring in all the customers, it’s because it would attract other brands to settle in that a ccumulation if retail would tip people in favor if driving and parking in midtown to shop. If I know I can visit and walk to 6-12 signature stores and get a bite and not have trouble parking then I will invest the time to go to midtown. Someone should get city hall to lose the unhelpful parking meters. Whatever the city gets for parking they lose by scaring people away from shopping in midtown.
So Volkan, you want a bunch of shops in an area, without the people? You’re wrong about being “dense enough” from a residential perspective. Visitors are transient and don’t provide long-term support to an area. As a matter of fact, the only places I can think of where there is an abundance of retail and shopping, without the residents, are outlet malls. The center of a city is not the kind of place to turn into an outlet mall.
Second, “parking meters scare people away from shopping in Midtown”? If a parking meter scares you away from coming into town, I think you’re best left in Kennesaw…
Urbanist I disagree. You can not sustain the kind of retail we want in midtown on residents alone. You have to be a destination. We aren’t because we don’t have signature retail and because potential visitors are turned off by parking. That’s why people drive to the mall or Atlantic station. Ask any behavioral economist and they will tell you that even small impediments (like not having convenient parking) will turn off a potential consumer. Malls work because of the convenience factor. Parking in midtown is a mysterious and often costly and inconvenient exercise. As for future density, PWC is moving 1200 employees to 12th and Midtown which should be a good shot in the arm for lunch time restaurant traffic. Hopefully. A percentage of those workers will decide to live on Peachtree St and add to the consumer base. Finally, you can’t tell me that atrocious parking lot between 6th and 805 is helping.
You can if you have enough residents. What is certain, however, is that nowhere – outside of outlet malls – can sustain themselves by focusing on visitors as the most important aspect of their revenue. With enough residents you have a more consistent, and more stable population that, as a whole, spends far more than any amount of visitors.
Your solution of making Atlanta appeal to visitors, rather than making it a city that draws in residents and gives them a reason to want to live there, is exactly what has driven Atlanta to the problematic state that it’s in. The city has allowed people to continue to move further and further outside of it’s core, and then attempts to compensate for that by green-lighting colossal failures, like Atlantic Station.
I get the notion of incentives, and I’m well aware with their impact on behavior. However, like I said, if all it takes is a parking meter to scare you away from coming into the city, then you’re better left in Kennesaw. Why do I think that? Well, it’s because parking isn’t a costly, mysterious, or inconvenient exercise. There are probably a dozen parking lots, and parking decks that are as complicated as pushing a button and parking your car. If you can’t figure that out, then you probably shouldnt be leaving home without supervision.
PWC is moving 1200 employees from 10th & W. Peachtree to 12th & Midtown. That’s not additional density, it’s a game of shuffle. But, you made the comment that hopefully some of these “new employees” (which won’t be new employees at all) will want to live on Peachtree and add to the consumer base. Doesn’t that go against your statement that we don’t need more density?
Besides, Midtown has plenty of lunch-time restaurant traffic, which is why the vast majority of restaurants located in prime places are banal quick fix places – they cater to people that need something quick and easy, not people who want to enjoy a quality meal, and atmosphere. If you had more people living in the neighborhood, you’d see a shift in restaurant quality.
The fact is, that we need more density and more people. By 2014, with an additional 600+ rental units within a few blocks of each other, and hopefully more on the way, you’ll see this shift. If I can manage to find this thread when that happens, I’ll update this post with one that says “I told you so”.
Urbanist you and are not that far apart. I am very much for improving the residential experience and getting more people to live in midtown. To do that you need to stimulate interest by making midtown a destination. People who visit a neighborhood over and over due to shopping and food and parks and convenient public transportation will eventually hit themselves on the side of the head and say, “Man, I should MOVE here!” my preference would be for the city to force beautification of abandoned, unused lots; addition or improvement of greenspace; expansion of public transportation; removal of the homeless shelter on Pine; and development of high end rental units in midtown. As fir PWC, they are moving about 500 from 10th and adding another 700 from consolidation of other locations. It IS an increase.
Parking. Driving. Walking. Parking Lots. Period.
The way to make our city florish is to have people with more desposable income to spend. Having more “cutesy” service industry wastes of time like an niche ice cream store, a environmentally friendly dry cleaner, upscale pizza or craftsman beer joint is futile wheel spinning. If our city does not start ramping up efforts to increase manufacturing of tangible goods ie textiles, electrionics, urban renewable food progams, maybe reestablish something like the by gone days of Atlantic steel(yeah EPA you heard me) then we are all gonna be illegaly immgrating to China for a handout. And last I heard they are not as benevolent as we are even if people think aren’t that giving as a country.