Gravity Fitness owner to replace 5 Napkin Burger with gay bar

"10" plans to open in time for Pride in October.

“10” plans to open in time for Pride in October.

UPDATE (Nov. 18, 2012): 5 Napkin’s replacement scrounges up $48K to remodel $1.5 million space

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The coveted 5 Napkin Burger space (formerly occupied by longtime tenant Nickiemoto’s), at 990 Piedmont Ave., won’t sit dark for long.

As soon as the New York City burger concept shuttered its doors in August after a short 12 months, several bids were made for the space, including one from California-based Hamburger Mary’s.

James Nelson, the owner of Gravity Fitness, won a contract to open “10” at the space, Midtown Patch first reported. “10” will be part restaurant, part gay bar, according to the report.

What Now Atlanta spoke with Lyle Cornelius Wednesday, a manager at the fitness center located at 2201 Faulkner Road. Cornelius confirmed Nelson was opening “10” in the former 5 Napkin space.

Temporary banners were placed on the space Tuesday announcing the new concept would open soon. Nelson was not immediately available for comment.

Developing…

Photo courtesy of Midtown Patch.

 

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

26 Responses

  1. Non-smoking would be FANTASTIC.

    The notion that people wouldn’t go to bars/restaurants if they couldn’t smoke in them is absurd. The law needs to accommodate non-smokers, not individual businesses. NY is banning particular foods/beverages for health concerns, yet GA doesn’t consider smoking a health concern… NOW tell me that politicians aren’t bought and sold…

    Perhaps people don’t currently go to a particular bar because it is non-smoking, but if ALL were non-smoking, with smoking areas outside or even out the front door, then people would choose a business based on it’s merits and not just because it was or wasn’t smoking.

  2. Excited to see the space being filled so quickly (though I agree with Kevin– I wouldn’t eat at Blakes and suspect I won’t be eating at 10 either). That said, WHOA logo fail. Stop letting your “nephew who knows a lot about computers” brand your company, people.

  3. Excited to see another gay-friendly business going into that corner, however I think the name is retarded. Back in August, GIlbert’s announced that its new “expansion” would be called “10th and Piedmont” or “10P”. Seeing as this is DIRECTLY across the street you would think they could have been a little more creative with the name. Just my opinion.

  4. Re: Food at gay bars, hopefully this place is going to be restaurant first, bar second. That’s what is missing here in the gay Atlanta hood. A place like Hamburger Mary’s (not that their food is great) or Rosies (In Wilton Manors, FL) would likely do very well.

  5. Gourmet flavored popcorn is a great idea. Maybe serve it in a waffle with a side of gourmet burger? I’ll have some bacon jam on my burger, some $2 Tuesday tacos, and then follow it up with a frozen yogurt.

  6. This is 10P and Gilbert’s space right across the street just announced it is going to be called 10th and Piedmont. Who changes the name first. At least 10P is a play on the intersection name and not stating the obvious.

  7. I recently saw a “Ten” coming soon banner up on an empty storefront on Flat Shoals in East Atlanta Village…. popular name. First to open keeps it? lol

  8. Could be the worst logo ever designed. I thought it said 10Pen when driving by too. Hope they put more thought into the bar/restaurant than they did the logo or name of the place. FAIL.

  9. Isn’t Joe’s essentially a Hamburger Mary’s? That intersection needs more actual bars not bar and grills. Something like minibar in Chicago would be perfect.

  10. jeez,
    tough critics and the doors haven’t even opened. Not sure why ghilberts expansion doesnt keep the “ghilberts” name? And not sure theyre gonna make the permit process.they claimed they woud be open for gay pride(2 weeks). and now the word is december? But if you looked in the space, nothing has happened. BUT to be clear, this is a gay neighborhood and if ghilberts is looking for a gay drinking crowd thats fine, just don’t be mad at another gay restaurant / bar owned by a gay business person!!!!!.

  11. Georgia’s stance on non-smoking laws is totally f*cked up. Yes, it took them an eternity, and then some to sell booze on Sundays..”because it would cause more deaths”..yet, cigarettes are sold any day of the week 24/7 year-round. So screw the folks that don’t smoke and are forced to smell that nasty $hit in public spaces. GA…get a grip!!

  12. Gravity Fitness. Isn’t that like a fitness center/bath house place. Can’t wait to see the first DOH inspection report of the new restaurant/club. I hear gay bars are all the rage these days. The gays must be over getting infected on line. Yea, right. I give both places less than a year.
    I think Ten Pen or whatever it’s going to be called should rename itself to The White Swallow, get it???

  13. All this time, I thought it was 10-Pen but my friends were saying it was “Ten” and we would argue about it. Its the most hideous logo I have ever seen.

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