‘Fast fine’ restaurant signs deals to open near Emory University Campus and at Hartsfield-Jackson Atlanta International Airport.
Fresh To Order (F20), a “fast fine” restaurant, has extensive expansion plans for 2012 and beyond.
The Atlanta-based restaurant chain announced in a press release Tuesday it will open two new locations, one near Emory University and the other at Hartsfield-Jackson Atlanta International Airport.
“The opening of Fresh To Order in Atlanta’s airport is in line with our goals to focus on growth of the brand through corporate and franchise development this year,” Pierre Panos, concept creator and President of the brand said in the release.
“Adding a location to HJAIA —which happens to be the busiest airport in the world—will give F2O a lot of visibility, yes, but more than that we’re excited to begin our partnership with a recognized airport retailer, Concessions International, to attract new guests.”
F20’s new stores will feature “warmer elements” like wood furnishings and décor, muted interior colors and soft mood lighting, according to the release.
Fresh To Order’s six existing locations will be refreshed to include the new store designs in phases.
F2O hopes to sign 8-10 additional multi-unit franchise agreements in the Southeast, with at least eight locations expected to open in 2013.
Five of Fresh To Order’s six locations are located in and around metropolitan Atlanta, with the sixth location in Chattanooga, Tenn. Two of the locations—Johns Creek and Sandy Springs in suburban Atlanta—are franchised.
By 2015, Fresh To Order expects to have 50 locations nationwide, with another 50 locations in various stages of development.
5 Responses
Good to see a success story!
I eat here a lot for lunch. I like that they have a lot of healthy options. And you can get good restaurant entree style food for relatively cheap. This is one chain I like fully support.
Yeah, me too. They need to ditch the awkward rectangular plates and flimsy number holders but otherwise it’s a great, quick lunch in Midtown. Thanks F2O!!
I wish they had more vegetarian options on their sandwich menu, but otherwise a fine establishment.
Where near Emory University?