Nature’s IDEAL files a trademark opposition against Delia Champion
Atlanta’s beloved Delia Champion is about to get sued by Nature’s IDEAL on grounds that her new restaurant concept infringes on their registered trademarks.
The trademark in question is for Delia’s Chicken Sausage Stand, which was originally filed on Feb. 10, 2010.
The Stand is scheduled to open in the East Atlanta Village this spring (story here).
So here’s the deal.
Nature’s IDEAL alleges that DELIA’s will cause confusion because the names of the two companies look and sound too similar.
Oh, wait! We see it: IDEAL, when rearranged, spells DELIA. Tricky, tricky.
That paired with Delia’s trademark on “sausages” against Nature’s IDEAL’s trademark on “meats in general,” matched with the overwhelmingly similar names, makes their case.
We think ourselves to be pretty reasonable people. Where the hell does this company get off thinking this makes for a plausible argument?
That’s like saying Richard Blais’ FLIP Burger violates Burger King’s trademark because they both share the word “burger.”
Just pathetic.
Hey, Nature’s IDEAL! Go find some other small business to pick a fight with.
For more details on this opposition, check out this article.
9 Responses
Wow that is ridiculous! I hope the case gets thrown out of court.
i heard it was already dismissed?
hi wallyxxx, we looked at the filed opposition yesterday and its status was “in progress.” we don’t doubt that it will be dismissed, however.
–cjs
This is totally ridiculous! Is IDEAL any good, anyway?
Her stand will be kaput before this sausage case(ing) is even dismissed or settled. There isn’t a big demand for chicken sausage in Atlanta. Wait, there is no demand. But for the 5 people who care, this is great news for you. The money has gone to her head, what’s her next idea? Chicken burgers in a biscuit?
I just want to hopefully refresh your memory on this idiotic statement you made in 2011.
Still in business in 2021. What were you saying about no demand for chicken sausage again? You’re probably dense enough to believe you could sue her for selling chicken burgers, since you mentioned them in your comment. About as dense as IDEAL…
This comment didn’t age well, she’s also the creator of flying biscuit
A “trademark opposition” isn’t a lawsuit. I’ve looked at this, and like you said, this group…IDEAL…is saying that the trademark that Delia filed for which, for goodness sake, is her name “Delia,” is too similar to IDEAL to be registered with the government, I guess their “logic” is based on the fact that the two words have the same letters in them. If you know anything about trademark law, you know that’s just stupid. It’s like saying that TODP HEMEO can’t be trademarked because it has the same letters in it as Home Depot. There’s no basis in the law for that. The standard is that the two marks have to be “confusingly similar” and nobody with any brain at all would confuse “Delia” with “IDEAL.”