Restaurant eyes space at 1010 Midtown.
Fig Jam Kitchen & Bar isn’t getting too comfortable at its new Brookwood Plaza home.
The restaurant specializing in American cuisine, in a press release Thursday announced, it would relocate from its South Buckhead location to Midtown in 2013.
Fig Jam opened its Brookwood Plaza location, at 1745 Peachtree Street, in February. It replaced Baroni, a casual Italian style restaurant from C+M Gastronomy Group restaurants. C+M also owns Fig Jam.
“With a new chef and menu, Fig Jam will soon join the other C+M Gastronomy Group restaurants, Publik Draft House and Baraonda Ristorante & Bar, on the rapidly developing ‘Midtown Mile,’ according to the release.
Fig Jam has “signed a letter of intent” to open at 1010 Midtown, a spokesman told What Now Atlanta in an email Thursday.
Developing…
Photo courtesy of Fig Jam.
19 Responses
So really, if you think about it, they’re just changing Baroni into a concept that’s working better for them. I think it’s a good move. I hope the best for them. I know a lot of folks that work at those restaurants and they’re all good people.
Yummy food, that’s for sure–regardless where it moves!!
Where in 1010 front or back side? After this move are there any open spots left?
At least they are not closing. Seems like many new restaurants’ business models do not allow for some start-up time, so they close just as folks are discovering them.
Wonder what will take it’s place at Revolving Door Plaza?
I welcome the infill, but I wish something other than a restaurant would join the midtown mile. You know something to do before / after a meal.
It seems like a west coast concept like Wolfgang Puck’s might do well there.
If anything most people have criticied Midtown Mile for not having enough places to eat. It does seem like the 1010 area deserves to have some retail/shops that will follow with the build-out of 77 12th Street project as well as the other projects already slated for the vicinity.
Adding 1,000+ new residents within the net 12 months (via the addition of SkyHouse and 7712th) is likely the impetus for the increased leasing activity in the available retail space for this immediate area. More bodies/density = more demand for local businesses. I’m pretty sure there was a really smart guy who said something about how increasing the presence of dense rental properties in midtown was vital to the success and growth of other businesses in the area.
Now, Fig Jam isn’t exactly my idea of a quality restaurant – the cocktails taste like they were made in a frat house, the food like some 8 year old tossed a bunch of crap together in an Easy Bake, and the environment like someone followed the dummies guide to opening a restaurant with an overplayed trend….but it’s a new lease nevertheless, that will get people out and about.
It was a smart guy who said that, Urbanist. Density is the first and most important ingredient. Developers need to pick an area and make it dense instead of scattering themselves evenly everywhere so no one place can reach critical mass.
” I’m pretty sure there was a really smart guy who said something about how increasing the presence of dense rental properties in midtown was vital to the success and growth of other businesses in the area.”
I’m pretty sure that it would take a narcissistic clown to somehow believe that they originated something that is OBVIOUS to everyone.
I didn’t originate anything, just pointed it out. That said, there were a lot of people who disagreed…guess it wasn’t so obvious for some.
Though I may draw the ire of some, I must admit I agree with Urbanist. Fig Jam isn’t very good. The service (and that at its predecessor Baroni) was bad, and the food was bland. I wish something that worked well for business people would open in that plaza (I work across the street). Oh, and to the person that suggested Wolfgang Puck – they already failed in that plaza once.
I agree with Chadk….would be great in the next round of retail leasing from 77/12 and Skyhouse that there were a couple more ‘after-dinner’ spots.
A Midtown Sound Table would be amazing!
“Adding 1,000+ new residents within the net 12 months (via the addition of SkyHouse and 7712th) is likely the impetus for the increased leasing activity in the available retail space for this immediate area. ’m pretty sure there was a really smart guy who said something about how increasing the presence of dense rental properties …”
Urbanist: Those in the know (not you) know that It actually has a lot more to do with Daniels expanding its range of credit-acceptable retailers and in some cases actually personally providing capital and investment to retailers and restaurants. The problem with absence of retail in Midtown is not density, it is lack of available credit and credit worthy tenants.
The &#*) that passes for fine dining in this town cracks me up.
What the hell is wrong with people’s taste buds in this town?!!!
pucks didn’t fail, Atlanta is the failure. Replace pucks with …. Etc…etc..etc..
@DDDDG – Hahaha….ok. Density doesn’t promote an increase in business activity…whatever you say Einstein.
Urbanist:
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LOL loser, did I say that? Obviously density is good. Please show me where I said otherwise.
However, the opening of STK, Cucina Asellina, and other retail in this immediate area is not at all due to two new buildings opening up. Its due to Daniels lowering credit restrictions.
This, what you said: ““Adding 1,000+ new residents within the net 12 months (via the addition of SkyHouse and 7712th) is likely the impetus for the increased leasing activity in the available retail space for this immediate area.”
It is totally wrong. It was not at all the impetus for increased leasing. The impetus for increased leasing is Daniels deciding to accept tenants it previously would not have.
Your ability to arrive at incorrect conclusions is singularly astounding.